Direct answer
OTT software development covers the platforms behind internet-delivered video: catalogue and metadata, entitlement, playback, subscriber management and the operational tooling a content team uses daily. The applications viewers see sit on top of it, across mobile, web and connected TV.
OTT platform
The back end of a streaming service - catalogue, rights, entitlement, playback and billing - shared by every client application the service ships.
Where streaming products get difficult
The hard parts are rarely in the player.
Content operations
Ingest, transcoding, metadata and scheduling, used constantly by the team running the service.
Rights and entitlement
What can be watched, where, by whom, and for how long.
Live
Failures happen while an audience is watching, so operational response matters more than recovery afterwards.
Subscriber systems
Plans, billing, churn handling, and store purchase rules on mobile platforms.
Scale profile
Traffic that is flat for days and then concentrated into a single event.
Frequently asked
This is the practice the AI work is built on
We still take this work on. If the system you are describing should also be making decisions on its own, start with the AI side.